One of the biggest disservices the whole Paleo movement did to itself was saddle itself with that silly damn name. Pure marketing maneuvering.
But then, if it was called “eat more clean meats and vegetables, less sugar and booze, and stop eating that crap that exists only through a factory,” would it get near the press it does? (Plus, awfully hard to fit that on a book title!)
Calling it paleo makes some simpletons think “Well, what would Paleolithic man have eaten?” and attempt to emulate that instead of focusing on what it really aims to get you to do: eat real food. This isn’t a historical reenactment.
How about the “Eat This – This Is Actually Food™”